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Title | Relationship marketing challenges in the health care organizations |
Authors |
Krukowska-Miler, A.
|
ORCID | |
Keywords |
health care organizations организации здравоохранения організації охорони здоров'я relationship marketing маркетинг отношений маркетинг відносин medicinal plants лекарственные растения лікарські рослини medical services медицинские услуги медичні послуги |
Type | Conference Papers |
Date of Issue | 2016 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/47005 |
Publisher | Tkachov O.O. |
License | |
Citation | Krukowska-Miler, A. Relationship marketing challenges in the health care organizations [Текст] / A. Krukowska-Miler // Маркетинг інновацій і інновації у маркетингу: збірник тез доповідей Х Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 р. / Відп. за вип. Ю.М. Гладенко. – Суми: Ткачов О.О., 2016. – С. 13-16. |
Abstract |
This article is the presentation of relationship challenges in the health care organizations in Poland. This article presents the main aspects of relationship marketing in relation to medicinal plants. The aim of the article
is critical to look at the challenges faced by marketing management in the clinics focus was on the challenges of managing the relationship. It identified the main areas of the challenges facing responsible for the implementation and management of relationship marketing in health care organizations. |
Appears in Collections: |
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File | Size | Format | Downloads |
---|---|---|---|
Krukowska-Miler_medical_services.pdf | 372,03 kB | Adobe PDF | 5502802 |
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