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Title | Brand management cognition |
Authors |
Natorina, A.O.
|
ORCID | |
Keywords |
бренд brand бренд менеджмент brand management стратегическое управление стратегічне управління strategic management идентичность бренда ідентичність бренду brand identity |
Type | Conference Papers |
Date of Issue | 2016 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/47016 |
Publisher | Tkachov O.O. |
License | |
Citation | Natorina, A.O. Brand management cognition [Текст] / A.O. Natorina // Маркетинг інновацій і інновації у маркетингу: збірник тез доповідей Х Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 р. / Відп. за вип. Ю.М. Гладенко. – Суми: Ткачов О.О., 2016. – С. 18-20. |
Abstract |
Today, the commodity marketplace is flooded with various brands. The requirement of the seller’s brand to stand out among other parallel brands is crucial. Hence, there is a fierce competition among the sellers to
make their products or services stand out in the market, thereby winning new consumers and retaining the existing ones. At times, it even leads to diverting the consumers following other brands to the seller’s brand. To
remain competitive in the marketplace, strong brand management is required. |
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Natorina_brand.pdf | 250,78 kB | Adobe PDF | 99716955 |
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