Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/47951
Title: The management of the competitiveness of the enterprise potential of private joint stock company "Sumy regional printing house"
Authors: Hladchenko, Oksana Robertivna
Liutenko, D.A.
Keywords: конкурс
competition
конкурентоспроможність
конкурентоспособность
competitiveness
потенціал
потенциал
potential
стратегічний аналіз
стратегический анализ
strategic analysis
резерви
резервы
reserves
управління
управление
management
Issue Year: 2016
Publisher: Sumy State University
Citation: Liutenko D. A. The management of the competitiveness of the enterprise potential of private joint stock company "Sumy regional printing house" / D. A. Liutenko, O. R. Gladchenko // Сучасний менеджмент і економічний розвиток : матеріали постійно діючої міжнародної науково-практичної інтернет-конференції, 1 вересня 2015 р. - 31 серпня 2016 р. – Суми : СумДУ, 2016.
Abstract: This research paper analyzes the competitiveness of the enterprise potential of Private Joint Stock Company "Sumy Regional Printing House" and offers recommendations for its improvement. The main reasons of the low level of competitiveness of products and businesses in general are identified on the basis of strategic analysis to assess the competitiveness of the enterprise potential. The main ways to increase the competitiveness of enterprise and products are proposed. The possibility of reducing of production costs due to the introduction of new technologies, efficient use of production areas and successful marketing activities is identified.
URI: http://essuir.sumdu.edu.ua/handle/123456789/47951
Type: Theses
Appears in Collections:Наукові видання (ННІ ФЕМ)

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