Managing economic growth: marketing, management, and innovations

Abstract

The completion of the downward wave of the 5th technological or-der and the beginning of the 4th industrial revolution are character-ized by rapid change of the socio-economic development vector of in-dividual organizations, industries, states and etc. These changes are dualistic in nature. On one hand, they dramatically increase market uncer-tainty and risks caused by it, on the other – provide the opportunity for the advanced development based on the various types of innova-tion creation and implementation. The information and knowledge embodied in new products, their production technologies and mar-keting, management methods, and etc. come out on the leading posi-tion among the factors different levels of business entities (individual organization, industry, market, national or international) economic growth.