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Please use this identifier to cite or link to this item:http://essuir.sumdu.edu.ua/handle/123456789/55623
Title: Sustainable marketing in the health care organizations
Authors: Krukowska-Miler, A.
Keywords: стійкий маркетинг
устойчивый маркетинг
sustainable marketing
організації охорони здоров'я
организации здравоохранения
health care organizations
вартість
стоимость
value
пацієнти
пациенты
patients
Issue Year: 2017
Publisher: Sumy State University
Citation: Krukowska-Miler A. Sustainable marketing in the health care organizations [Електронний ресурс] / A. Krukowska-Miler // Economic Processes Management: International Scientific E-Journal. - 2017. - №2. - http://epm.fem.sumdu.edu.ua/download/2017_2/epm2017_2_11.pdf
Abstract: This article presents the main aspects of sustainable marketing in health care organizations and how it can be put into treatment. The aim of the article is to bring closer the idea of sustainable development and, in particular, marketing, which prioritises responsibility towards the community in which the organization is located.
URI: http://essuir.sumdu.edu.ua/handle/123456789/55623
Type: Article
Appears in Collections:Economic Processes Management (Управління економічними процесами)

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