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Title Means of Contextual Advertising
Authors Sokolova, I.V.
ORCID
Keywords Internet advertising
contextual advertising
linguistic analysis
інтернет-реклама
контекстна реклама
лінгвістичний аналіз
интернет реклама
контекстная реклама
лингвистический анализ
Type Conference Papers
Date of Issue 2013
URI http://essuir.sumdu.edu.ua/handle/123456789/64213
Publisher Харківський національний університет імені В. Н. Каразіна
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Citation Sokolova, I.V. Means of Contextual Advertising / I.V. Sokolova // Кара мінські читання: Людина. Мова. Комунікація: тези доповідей XII наукової конференції з міжнародною участю. - Харків: ХНУ, 2013. - С. 288-289.
Abstract It is argued that contextual advertising is combination of image (graphical information and sound), display and bar (software, providing possibilities for navigation), and textual information. Such language means as lexical repetitions, provoking question, imperative mood sentences, usage of pronoun you and estimating vocabulary provide fulfillment of pragmatic purpose of the text.
Appears in Collections: Наукові видання (ННІ БТ)

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