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Title Deterministic Modeling for Evaluating Consumers’ Attitude towards Telecommunication Service in Bangladesh
Authors Neger, M.
Bhuiyan, Md.Z.H.
Chowdhury, Md.H.K.
Hossain, A.
ORCID
Keywords споживче ставлення
отношение потребителей
consumer attitude
модель багатостороннього ставлення до Фішбейна
модель мультиатрибутивного отношения Фишбейна
Fishbein’s Multiattribute Attitude Model
переконання
явное убеждение
salient belief
Type Article
Date of Issue 2019
URI http://essuir.sumdu.edu.ua/handle/123456789/73851
Publisher Sumy State University
License
Citation Neger, M., Bhuiyan, Md. Z. H., Chowdhury, Md. H. K., Hossain, A. (2019). Deterministic Modeling for Evaluating Consumers’ Attitude towards Telecommunication Service in Bangladesh. Business Ethics and Leadership, 3(2), 72-82. http://doi.org/10.21272/bel.3(2).72-82.2019.
Abstract This study is conducted empirically for measuring consumers’ attitude towards telecommunication service in Bangladesh. A conceptual model has been developed based on two constructs. Telecommunication service related intrinsic and intrinsic constructs where five individual attributes (network availability, service quality, service charge strategies, offered value, brand image) are included. A series of analysis technique (arithmetic means) are used to find out the weighted average of intrinsic & extrinsic attributes, which are considered by Bangladeshi consumers for using telecommunication service. Fishbein’s Multiattribute Attitude Model has been used for measuring the overall attitude of consumers toward telecommunication service in Bangladesh, which could help for successful business operations, management, and long-term sustainability of attitude measurement in order to improve product or service quality as per consumer expectation level
Appears in Collections: Business Ethics and Leadership (BEL)

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Bangladesh Bangladesh
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Canada Canada
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India India
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Indonesia Indonesia
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Iran Iran
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