TNC investment strategy: development and implementation
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Сумський державний університет
Master’s thesis
Date of Defense
Scientific Director
Speciality
072 - Фінанси, банківська справа та страхування
Date of Presentation
December 2019
Abstract
Theoretical bases of TNEs investment strategies and stages and timeline of the strategy implementation are represented. Analysis of the background and key factors defining international expansion strategy are provided, overview of strategic forms of entering foreign markets with evaluation of advantages and disadvantages are given . Dynamic analysis of investment climate and market development in Ukraine are provided, key success factors of a foreign market entry in the framework of long-term TNE strategy based on the business case outcome are provided.
Keywords
investment strategy, business strategy, international expansion
Citation
Mishyna, O.V. TNC investment strategy: development and implementation [Text]: Master Thesis; specialty 072 - Finance, Banking and Insurance / O. V. Mishyna; supervisor H.V. Saltykova. – Sumy: SSU, 2019. – 46 p.