SocioEconomic Challenges (SEC)

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Transparency As A Way Of Attaining Quality, Safety And Optimal Food Purchases
(Sumy State University, 2020) Dove, M.; Balasubramanian, A.; Narayanan, B.G.
The present extensive literature analysis and interview study, with consumers living in Washington state, USA, set out to explore consumers’ perceptions of quality, safety, and transparency and see how these influence shopping preferences. Literature review included global studies which looked at food transparency, safety, quality, food certifications and environmental concerns. The findings indicate that organic foods are often linked to health, nutrition, environmental concerns as well as presence of children, and quality is measured by assessing freshness, taste, nutrition and traceability.