Механізм регулювання економіки (Mechanism of Economic Regulation)

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Approaches to Improving Motivation of Environmentally Oriented Activity in the Consumer Society
(Sumy State University, 2017) Боронос, Вікторія Георгіївна; Боронос, Виктория Георгиевна; Boronos, Viktoriia Heorhiivna; Тютюник, Інна Володимирівна; Тютюнык, Инна Владимировна; Tiutiunyk, Inna Volodymyrivna; Пронікова, Жанна Сергіївна; Проникова, Жанна Сергеевна; Pronikova, Zhanna Serheevna
The article reveals the essence of the “consumer society” concept, proposes a definition of this term, and considers the main types of consumption. The interrelation of rational consumption with possible socio-environmental and economic problems is studied. Much attention is paid to the motivation of environmentally oriented activities in the consumer society. The main emphasis is on the activation of a person's internal motivation for environmentally safe activities through the environmentalization of upbringing, education, and science and formation of a new type of personality – a “homo environmental”. The development of such an approach should be supplemented by economic incentives to reduce the anthropogenic burden on the environment.