Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Item Innovations in the financing of lifelong learning system: expenditure optimization model(Sumy State University, 2018) Воронцова, Анна Сергіївна; Воронцова, Анна Сергеевна; Vorontsova, Anna Serhiivna; Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii Viacheslavovych; Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Артюхов, Артем Євгенович; Артюхов, Артем Евгеньевич; Artiukhov, Artem YevhenovychIn recent years, in most countries of the world, it is observed the spread and change of the main paradigm of the education system, which involves the addition of classical formal education (in official educational institutions with the official document about a degree) with informal and informal types. The last two forms of education are the acquisition of knowledge, skills and abilities for comprehensive development and qualification development of a person, the formation of a civic position and the motivation for self-development and self-education, which is not necessarily accompanied by officially recognized documents but has no less value. This leads to the formation of a new system of learning that will operate throughout the life of a person and should become one of the strategic objectives for any state that strives for sustainable development. Such changes require an innovative approach at all stages of the new system formation, including its financial support. However, due to objective reasons for the limited budget funds, the state cannot independently provide financing for the lifelong learning system without involving additional economic entities. Thus, this article is devoted to building expenditure optimization model as the main innovation in the financing of the lifelong learning system. For this purpose, the authors define the stage of formation, the essence and basic characteristics of the lifelong learning system in the modern world. The next step was a providing of a comparative analysis of the main trends in financing education in the countries of the Organization for Economic Cooperation and Development (OECD) and their partners and Ukraine at the expense of various sources (public and private) and for different levels of education (primary education, secondary education, postgraduate education, elementary education higher education, higher education). On the results of analysing the absence of structured information about extra-budgetary funding of lifelong learning system is indicated. Thus, authors developed the approach to estimating potential volume of extra-budgetary sources of funding for a lifelong education system by using structured equation modelling method, where the informational basis are education expenditures of the Consolidated Budget of Ukraine and the Education Index (as a component of the Human Development Index). For calculations software, STATISTICA 6.1 was used. This approach allows to indicate the expenditure optimization model and to determine the financial potential of the lifelong learning system development.Item Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects(Sumy State University, 2017) Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii Viacheslavovych; Макаренко, Інна Олександрівна; Макаренко, Инна Александровна; Makarenko, Inna Oleksandrivna; Sirkovska, N.In the context of the inability of the traditional corporate reporting paradigm to meet the stakeholders need, the new sustainability accounting paradigm and sustainability disclosure information as its communication tool has a number of marketing, social and economic benefits. It brings particular importance to attracting financing for innovative development and innovation activities of companies. The analysis of peculiarities Ukrainian companies sustainability reporting testifies the initial stage of its formation. At the same time, the authors underline the increase of companies’ innovation potential with more transparent sustainability reporting, which takes into account socio-ecological and economic aspects of activity and meets the needs of stakeholders in the current conditions.Item Маркетинг банківських інновацій(ТОВ «ВТД «Університетська книга», 2011) Козьменко, С.М.; Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii ViacheslavovychУ статті визначено специфіку банківських інновацій, проаналізовано рівень їх впровадження в Україні, обґрунтовано загальні тенденції у розвитку маркетингу банківських інновацій та запропоновано науково-методичний підхід до оцінки його ефективності. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/24055Item Концептуальні основи формування системи управління потенціалом інноваційного розвитку підприємства на засадах маркетингу(ТОВ «ВТД «Університетська книга», 2011) Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii Viacheslavovych; Кривич, Яна Миколаївна; Кривич, Яна Николаевна; Kryvych, Yana MykolaivnaУ статті розвинуто теоретико-методичні засади системного підходу при управлінні потенціалом інноваційного розвитку, а також формалізовано теоретичні засади структурно-логічної побудови комплексної системи управління потенціалом інноваційного розвитку підприємств. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/23907