Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Item Innovative approaches in marketing studies of industrial and technology production(Sumy State University, 2017) Тєлєтов, Олександр Сергійович; Телетов, Александр Сергеевич; Tielietov, Oleksandr Serhiiovych; Нагорний, Євген Ігорович; Нагорный, Евгений Игоревич; Nahornyi, Yevhen Ihorovych; Nikonets, M.It was considered the complex of market researches of the industrial enterprise, including: the formulation of research objectives in accordance with the existing problem, foundation of method of obtaining data selection, analysis of features of collecting information for industrial and technology products, processing of results and the development of management actions. Complex of researches relates to the development and production, the study of consumer behavior, intermediaries, suppliers and other contractors of the industrial enterprise. It was conducted the analysis of micro- and macroenvironment of marketing and assessment of the competitiveness of one of the basic products for the success of industrial products producer in the market on the example of the concern «Nicmas».