Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)

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Models of innovative product distribution: global PC sales market
(Sumy State University, 2017) Олійник, Віктор Михайлович; Олейник, Виктор Михайлович; Oliinyk, Viktor Mykhailovych
The article considers various models of the distribution of an innovative product. Models based on the Bass model are proposed, taking into account external socio-economic factors. The commodity price function is considered, taking into account the rate of its cost reduction. Numerical results of sales of computers are received, taking into account the change in its price. Based on the results obtained from the two models, a forecast is made for the future unit sales to the global PC market (2017–2020).