Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)

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The methodic approach to the diagnostics of internal communications at the industrial enterprise
(Sumy State University, 2015) Сагер, Людмила Юріївна; Сагер, Людмила Юрьевна; Saher, Liudmyla Yuriivna
The article presents the algorithm of diagnostics of internal communications condition, described object, subject and tasks of diagnosis. Shown the formed classification of indicators evaluation the effectiveness of internal communications in four areas (organizational, social-psychological, technical & technological, informational) and characteristic of individual indicators, which formed the basis of the proposed approach. Generated the matrix diagnostics the state of the internal communication processes with the choices of managerial actions.