Наукові роботи студентів, магістрів, аспірантів (ІФСК)
Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/117
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Item Patriotic motivation in advertising slogans as a reflection of political changes in the country(Sumy State University, 2017) Korzh, K.R.; Mikhno, S.V.Advertising and marketing use patriotism for commercial purposes. Historical events and personalities, the achievements of past years create a new image of the prosperity of a country in advertising. This method builds the fantom brand and such advertising is intended for naïve or emotional audience. Patriotism towards the Fatherland refers to emotional advertising motives, for the Ukrainian mentality this motive is dominant in recent years.Item Student independent education activities that develop their leadership qualities(Sumy State University, 2017) Mikhno, S.V.; Gres, V.Today’s world and society is changing. Young generation is becoming more independent, creative and initiative. The aim of education is to provide students with all the skills necessary to become a successful personality. That’s why developing students’ leadership skills and abilities is a very important issue of today.