Кваліфікаційні роботи здобувачів вищої освіти (ННІ БіЕМ)

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Forming an innovation marketing system at international business
(Sumy State University, 2021) Nikolaiienko, V.O.; Ніколаєнко, В.О.
The final paper is devoted to studying the functioning of the impact of marketing innovations on the development of multinational companies in the context of the global economic system. An analysis of the provision of resources as a basis for innovative development of the company and the development of proposals to increase the provision of resources for innovative development.