Кваліфікаційні роботи здобувачів вищої освіти (ННІ БіЕМ)

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The impact of marketing innovations on international business
(Sumy State University, 2021) Burnakova, V.Y.; Бурнакова, В.Ю.
The final paper is devoted to studying the essence of marketing of innovations and its impact on the international business. The analyses of financial reports of leading producers of electric vehicles as well as the impact of implementing innovations on investment attractiveness of companies were carried out. The main purpose of this study is a comprehensive analysis of marketing of innovations and its impact on international business, namely on automotive industry.