Кваліфікаційні роботи здобувачів вищої освіти (ННІ БіЕМ)
Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/82792
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Item The role of marketing in the development of international business(Sumy State University, 2024) Lapshyna, M.Y.By entering the international market, a company can receive enormous privileges. By promoting its product or service beyond the borders of its country, a company receives more potential customers and, accordingly, more profit. But with this comes risks. To be successful in international markets, a company must choose the right strategy. And having overcome many difficulties, a company can become successful and popularize its brand and improve its image. The purpose of the bachelor's thesis is determined the main aspects and characteristics of marketing in the development of international business. The object of the research is the process of development international business of Ukraine and the directions of its implementation. The subject of the research is the main theoretical and practical aspects of international business and the marketing tools in different regions of the world.