Кваліфікаційні роботи здобувачів вищої освіти (ННІ БіЕМ)

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Innovative approaches to business administration in conditions of digitization
(Sumy State University, 2024) Liu, W.
The purpose of the work is a comprehensive analysis of the innovative approaches to business administration in conditions of digitization and digitalization. The purpose of the study determines the setting of the following tasks: − to conduct a bibliometric analysis for the thematic domain “innovation, business and digitalisation”; − analyse the academic performance in innovation, business and digitalisation; − analyse the business plan and business model development methods; − generate the business model for launching a manufacturing and a service business.