(Сумський Національний Аграрний Університет, 2014) Нілова, Наталія Марківна; Нилова, Наталья Марковна; Nilova, Nataliia Markivna
Work describes new field of research in economics - neuroeconomics. It is application in solving the problem of it onirrational customers' behavior problem.
In the work authrors making research in the field of neuroeconomics, describing use of it in economic modeling; explanation of inflation, unempolyment and economic growth.