Навчально-науковий інститут бізнес-технологій «УАБС» (ННІ БТ) (1980-2021)
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Item Public relations performance in the context of forming of positive bank’s reputation(2012) Dubovyk, S.; Бондаренко, Алла Федорівна; Бондаренко, Алла Федоровна; Bondarenko, Alla Fedorivna; Rozkoshna, O.A.This paper considers the actuality of implementation of the public relations performance evaluation in bankingItem Public relations performance in the context of forming of positive bank’s reputation(2011) Rozkoshnaya, H.; Dubovyk, S.; Бондаренко, Алла Федорівна; Бондаренко, Алла Федоровна; Bondarenko, Alla FedorivnaThis paper considers the actuality of implementation of the public relations performance evaluation in banking. The list of basic methods and instruments for estimation of results of PR-activity and directions of their development is investigated. The key features of PR, which must be taken into account at the estimation of his efficiency, are determined. The author examines the scope of the Ukrainian National index of communication effectiveness (RC-Index) and proposes measures of improving the methodology for its calculating.Item Holding the policy of standardization in international marketing strategy by Ukrainian size-medium businesses(2011) Dubovyk, S.; Бондаренко, Алла Федорівна; Бондаренко, Алла Федоровна; Bondarenko, Alla Fedorivna; Lopatkina, I.The issue of standardization of international marketing strategy acquires special importance for domestic producers in connection with the globalization of markets. In this regard, management may build a work of marketing departments in the direction of maximizing the effectiveness of foreign economic operations. The major purpose of this article is to investigate the ability of Ukrainian companies to carry out the policy of “global marketing”. This paper presents a study of several empirical models for identification of the firm’s position towards the standardization of the marketing complex. Some of the aspects of the frameworks were examined by the author and proposals for their improvement were advanced in the research. In order to illustrate the models, the study of Ukrainian compressor equipment manufacturer is briefly discussed. The author then suggests the optimal structure of the investigated company’s presence in international markets.Item Bank communikation processes management(Всеукраїнська академічна спілка спеціалістів оцінки наукових досліджень і педагогічної діяльності, 2011) Rozkoshna, O.A.; Бондаренко, Алла Федорівна; Бондаренко, Алла Федоровна; Bondarenko, Alla Fedorivna