Навчально-науковий інститут бізнес-технологій «УАБС» (ННІ БТ) (1980-2021)
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Item Current state and prospects of banking innovations’ development(2013) Кривич, Яна Миколаївна; Кривич, Яна Николаевна; Kryvych, Yana Mykolaivna; Афанасьєва, Ольга Борисівна; Афанасьева, Ольга Борисовна; Afanasieva, Olha BorysivnaIncrease of competitiveness level of economic systems appreciably caused by change of economic role of innovations, the pace, directions and mechanisms of realization of innovative processes. At the date economic success of any entity, including bank, directly depends on an innovative orientation of its activity. The development of scientific research on the given topic has exceptional actuality in terms of world financial crisis when the overwhelming quantity of banks both in Ukraine and abroad suffer of liquidity crises and outflow of financial resources, the reduction of innovative and investment projects financing and narrowing of innovative and investment activity take place. Moreover, the specific feature of the crisis, particularly in Ukraine, was the decline of public trust to banks which, in turn, led to the loss of client base. Under these conditions banks are forced to seek not only additional ways to sustain the existing clients by increasing their confidence and loyalty, but also opportunities to attract new ones. Together with innovations which are aimed at attracting additional consumers of banking products, nowadays banks seek innovations in the field of protection against possible frauds by unscrupulous clients. It should be noticed, that in banking sphere, innovations include those new processes and models, through which banks intend to enter the relatively new level of functioning, and improve their positions at the banking market by increasing market shares, building up client base or rising up quality of credit operations etc. That`s why researches of current state and development trends of banking innovations in Ukraine and abroad are extremely important nowadays.