Факультет іноземної філології та соціальних комунікацій (ІФСК)
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Item Образ військових у медіа: тональність і фреймінг(Сумський державний університет, 2025) Кульгова, В.; Садівничий, Володимир Олексійович; Sadivnychyi, Volodymyr OleksiiovychДослідження присвячено аналізу тональності та фреймування образу військових у матеріалах видань «День», «Дзеркало тижня» та «Українська правда» у двох часових відрізках: серпень–жовтень 2024 року та лютий–квітень 2025 року. Визначено домінування позитивного патріотичного фрейму в «Дні», аналітичного – у «Дзеркалі тижня» та фактологічного – в «Українській правді». Окремо виокремлено випадки негативного представлення, пов’язані з інцидентами, зловживаннями або критикою внутрішніх процесів у Збройних силах.Item Overcoming Post-truth Challenges: Is journalism education successful in Ukraine?(Editorial Primmate SAS, 2022) Yevtushenko, O.; Ковальова, Тетяна Вікторівна; Kovalova, Tetiana Viktorivna; Садівничий, Володимир Олексійович; Sadivnychyi, Volodymyr Oleksiiovych; Жиленко, Ірина Рудольфівна; Zhylenko, Iryna Rudolfivna; Бондаренко, Олена Євгенівна; Bondarenko, Olena YevhenivnaThe article discusses the response efficiency of the journalism education system to the post-truth challenges. The aim of our research is to find out whether the higher education system of Ukraine is able to provide the media system with quality professional staff ready for political participation, responsibility and upholding democratic values in the conditions of post-truth and aggressive external information influence. The experiment covered three groups: journalism students with general professional training, journalism students, who additionally participated in fact-checking trainings and economics students, who did not study the basics of media literacy. The survey results and focus group discussion proved that the future journalists show greater confidence in their skills, but, in fact, they are not able to distinguish better truth, manipulation and lies than the future economists All three groups had vague ideas about these concepts and tend to trust statements that seem familiar and simple. Fact-checking trainings do not give students an advantage in identifying truth and lies in public statements. The results suggest an urgent need to find new system solutions on the part of higher education, the community of professionals to train future journalists ready to work in the post-truth conditions.Item Development of Students’ Research Activity During Studying at Higher Education Institutions(Applied Economics Studies, 2021) Bessarab, A.; Садівничий, Володимир Олексійович; Sadivnychyi, Volodymyr Oleksiiovych; lchenko, A.; Ripka, G.; Shaposhnikova, V.; Tainel, E.The study is devoted to the development of activities for the development of research activities of students in the learning process in universities. The authors analysed the essence of students' research activities, identified the main tasks of students' research activities and formed a hypothesis that the development of students' research activities in the process of studying at a university will be useful and will be reflected in the dynamics of their creative self-development if it is carried out within the framework of the research development program as a joint activity of a teacher and a student. The authors proposed a model for the development of research activities of students in the learning process, and empirically tested its effect, which confirmed the hypothesis. However, during the experimental phase, some limiting factors were identified.Item «Біологічна зброя» у пропагандистській антиукраїнській війні: мас-медійний чинник(Сумський державний університет, 2023) Котляр, T.; Садівничий, Володимир Олексійович; Садовничий, Владимир Алексеевич; Sadivnychyi, Volodymyr OleksiiovychУ контексті сучасної глобалізації й інформаційних технологій, пропаганда набула нових форм та інструментів, які можуть бути використані для досягнення політичних, військових або геополітичних цілей. Використання теми «біологічної зброї» у пропагандистській антиукраїнській війні є одним із яскравих прикладів такої небезпечної практики. Тому в роботі увага зосереджена на прикладах впровадження фейків і дезінформації російськими медіа, які поширюються проти України з метою спотворення образу держави та дестабілізації її суспільства.Item US Presidents’ Political Speeches as a Means of Manipulation in 21st Century Society(WISDOM, 2022) Медвідь, Олена Миколаївна; Медведь, Елена Николаевна; Medvid, Olena Mykolaivna; Вашист, Катерина Миколаївна; Вашист, Екатерина Николаевна; Vashyst, Kateryna Mykolaivna; Сушкова, Олена Миколаївна; Сушкова, Елена Николаевна; Sushkova, Olena Mykolaivna; Садівничий, Володимир Олексійович; Садовничий, Владимир Алексеевич; Sadivnychyi, Volodymyr Oleksiiovych; Мальована, Нiна Володимирiвна; Малеванная, Нина Владимировна; Malovana, Nina Volodymyrivna; Шуменко, Ольга Анатоліївна; Шуменко, Ольга Анатольевна; Shumenko, Olha AnatoliivnaThis article comprehensively analyses the potential for politicians’ speeches to influence the public, taking into account the main linguistic and pragmatic factors: political, social, and cultural context, the communication occasion, the personality of the politician, and the structural features of the text that determine the psycholinguistic effectiveness of the speech. The purpose of the research is to study the functional and pragmatic opportunities of well-known US presidents’ public speeches as a political tool and as part of a political strategy. It is a socio- and psycholinguistic study; its goal is not only to demonstrate the features of different types of communication strategies and tactics but also to explain how this variety arises, how society contributes to it and what complicates the emergence of productive social communications. Political speeches use both purely lingual and extra-lingual means that determine the conceptual content and ways of verbalising meanings, explicable through specific strategies and tactics. The communication situation includes a chronotope and a format for political public speech The personality of the politician, his or her image and status, social and political experience, and degree of eloquence - all play an important role in the preparation and implementation of the speech.Item The role of digital (social) media in the management of innovation projects at the company and self-employment levels(Limited Liability Company “FINTECHALLIANCE”., 2022) Prokopenko, O.; Садівничий, Володимир Олексійович; Садовничий, Владимир Алексеевич; Sadivnychyi, Volodymyr Oleksiiovych; Batyrbekova, Z.; Omelyanenko, V.; Kostynets, Y.; Iankovets, T.The study of the impact of digital social media on the development of entrepreneurial innovation projects of different levels is topical. The aim of the study was to create a conceptual approach to assessing the impact of digital social media on innovative busi-ness development, regardless of the legal form of organization. Therefore, a new con-cept of mediatization was identified in the course of the research, which describes the role of different digital media as part of the process of communicative construction of the economic, social and cultural environment. The research involved the methodology for data analysis from an empirical context. The start-up incubator — Neudali, Germany — was the practical background of the research. The research sample included all start-ups (innovativeprojects) that were launched in 2017-2020 (3,426 projects), regardless of whether they continue as start-ups or have already entered the serial production stage. The research objective was fulfilled through the methods and tools of economic and statistical analysis, forecasting and business simulation. Studies have confirmed that the legal form of organization does not affect the project’s success, but only the assessment of information effects (mediatization effect) does, which includes all forms of communication in social networks (R2=0.8 for companies and R2=0.6 for self-em-ployed persons). In theoretical terms, this study has bridged the gap in the literature regarding the lack of research on the role of social media in the innovation potential of both c ompanies and self-employed individuals. In practical terms, this research has im-plications for various stakeholders, primarily businesses, academics and consumers.Item People’s Information Security during a Pandemic and in the Post-Pandemic Period as a Systemic Phenomenon in Terms of Their Protectedness(Academic Publishing House Researcher s.r.o., 2021) Садівничий, Володимир Олексійович; Садовничий, Владимир Алексеевич; Sadivnychyi, Volodymyr Oleksiiovych; Назаров, Микола Сергiйович; Назаров, Николай Сергеевич; Nazarov, Mykola Serhiiovych; Лебідь, Андрій Євгенійович; Лебедь, Андрей Евгеньевич; Lebid, Andrii Yevheniiovych; Shevchenko, N.A.This paper shares the findings from a study that assessed the level of a person’s information security during a pandemic and in the post-pandemic period. The base for the study was advertising and textual and visual content with theoretical-academic, practical-medical, cultural educational, social, and social-political narratives containing information about COVID-19, an acute respiratory disease caused by the SARS-CoV-2 coronavirus. The authors analyzed materials from leading media outlets in Ukraine, Russia, the UK, Germany, Poland, the Czech Republic, Spain, and Italy and from the official website of the World Health Organization (WHO). For a better insight into the ongoing processes, the following key groups of threats to one’s information security were identified: another person, groups of people, collectives, masses, and social institutions; programming and technical means and information-telecommunications systems; structured channels for dissemination of mass information. The more tangible impacts on one’s information security within the specialized information space segment were investigated in the third group of threats, namely at the level of analysis of structured channels for dissemination of mass information. Based on their analysis of the latest information flows, the authors developed a special socio communication model for ensuring a person’s security in times of epidemics and crises that covers principles of informing the public, such as filling the information space with various conceptual markers; ensuring proper professional-information interpretation of various phenomena and processes; undertaking the innovative enhancement of the sphere of information production and diffusion; ensuring a universal individual nature. The authors suggest that the study of content in local, regional, statewide, and international media resources potentially can serve as a crucial knowledge base for comprehending all significant characteristics of informing the public in times of societal disruption. The authors’ exploration of information flowing across multiple media channels helped them gain a better understanding of the need for and utility of verifying and fact-checking information to ensure the meeting of information needs and proper performance of relevant roles in society, with the following key characteristics of good information identified: value, relevance, objectivity, reliability, completeness, comprehensibility, and adequacy.Item The influence of computer technology on the development of interactive teaching methods for students(Little Lion Scientific, 2021) Садівничий, Володимир Олексійович; Садовничий, Владимир Алексеевич; Sadivnychyi, Volodymyr Oleksiiovych; Жиленко, Ірина Рудольфівна; Жиленко, Ирина Рудольфовна; Zhylenko, Iryna Rudolfivna; Бондаренко, Олена Євгенівна; Бондаренко, Елена Евгеньевна; Bondarenko, Olena Yevhenivna; Nizhehorodtsev, V.; Прокопенко, Наталiя Миколаївна; Прокопенко, Наталья Николаевна; Prokopenko, Nataliia Mykolaivna; Кucherenko, I.The article examines the influence of modern computer technologies on the development of interactive methods of teaching students in the higher education system. The main tasks that interactive methods solve in teaching students are considered and as one of the solution tools - the introduction of modern computer technologies into the educational environment. The main opportunities that computer technologies provide to the educational process are analysed. A form of collective design using cloud technologies was developed and tested, namely, from a large number of them, after analysis, a choice was made in favour of Google Drive. The authors analysed the results after a survey of students participating in the experiment and made conclusions about the advisability of introducing computer technologies into the educational process, which have a powerful stimulating effect on the development of interactive methods of teaching students.