Факультет іноземної філології та соціальних комунікацій (ІФСК)
Permanent URI for this communityhttps://devessuir.sumdu.edu.ua/handle/123456789/2
Browse
2 results
Search Results
Item Personnel Behaviour Management Through Social Communications(Applied Economics Studies, 2021) Ткаченко, Олена Григорівна; Tkachenko, Olena Hryhorivna; Жиленко, Ірина Рудольфівна; Zhylenko, Iryna Rudolfivna; Poplavska, N.; Mitchuk, O.; Kuzmenko, H.; Zolyak, V.Today is characterised by the formation and development of an open, civilised society; there are fundamentally new forms of communication-based on the social and personal partnership, competition, legal and social foundations of formal equality of all citizens, the rational regulation of social relations. The quantity and quality of communications are continually growing, a significant number of people are involved in the communication process, the relationship between individual communications becomes close, the action of communications whose network has reached a global scale is growing. Modern communication society is characterised by a constant increase and globalisation of communications. The consequence of this development of society is the extremely limited financial resources, significantly narrowing the range of measures and tools to improve the management of the organisation as a whole and its staff, in particular, on the one hand, and changes in the emotional and mental spheres of the employee. Therefore, in their study, the authors considered the concept of communication, types of communication, their impact on the management process of the organisation and identified the role and functions of social communications in personnel management. The authors studied and analysed the methods of personnel management in detail. Based on the theoretical and methodological analysis, the authors proposed a system for managing the behaviour of staff through social communications; proposed a matrix for the distribution of responsibilities and this system and proposed a method for evaluating its effectiveness.Item Marketing Communications in Election Campaigns(IAEME Publication, 2020) Ткаченко, Олена Григорівна; Tkachenko, Olena Hryhorivna; Яненко, Ярослав Васильович; Yanenko, Yaroslav Vasylovych; Сидоренко, Ольга Павлівна; Sydorenko, Olha Pavlivna; Сипченко, Інна Володимирівна; Sypchenko, Inna Volodymyriva; Дудченко, Людмила Миколаївна; Dudchenko, Liudmyla Mykolaivna; Руденко, Наталія Володимирівна; Rudenko, Nataliia VolodymyrivnaThe article discusses the peculiarities of building political communications based on the material of official Twitter accounts of Petro Poroshenko and Volodymyr Zelensky as candidates for the President of Ukraine from 31.03 to 21.04.2019. Today's politicians are actively leveraging the positive experience of using Internet technologies to influence target audiences and building political communication with potential voters. Therefore, political communications including posts on candidates' official pages between the first and second rounds of presidential elections were chosen for the analysis. Based on the content analysis of text messages in the following aspects: frequency of posting, thematic integrity and completeness of the content, use of keywords, the participation in debates, vision of Ukraine's geopolitical strategy, and V. Zelensky's inaugural speech, the authors concluded that V. Zelensky's account was inferior to P. Poroshenko's account by the number of subscribers (readers) – 34 thousand vs 1.21 million; messages (43 vs 270); meaningful keywords. Significant differences were observed in the thematic content filling. V. Zelensky used completely different instruments considering the mood of the citizens of Ukraine, their attitude to the previous government. He played on the heartstrings of Ukrainians. His phenomenon is similar to the phenomenon in the interpretation of I. Kant, it is based primarily on feelings.