Факультет іноземної філології та соціальних комунікацій (ІФСК)
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Item Innovative advertising technologies on the basis of the hologram and interactive communication(Sumy State University, 2016) Gritsenko, Y.Advertisement has been appearing in the life of consumers since prehistoric times, but I suggest with the development of this sector becoming more difficult to attract people‘s attention to the advertised product. Today any advertisement does not communicate with people but people talk to advertising.Item Influence of colors on people(Sumy State University, 2015) Karpets, V.Marketing and advertising employs the knowledge and practice of color psychology in its work to drive results. The main purpose of an ad is to motivate the viewer to take a course of action designed by the advertiser. Color is applied to the shape of a logo to represent an emotion, objective, a meaning, as well as to increase brand recognition. Disagreements in the perception of colors depends on origin, age, gender, and even state of health. Vivid and bright colors are popular amongst the youth, while older people feel more comfortable when surrounded by subdued shades.Item The future of advertising(Видавництво СумДУ, 2008) Дядечко, Алла Миколаївна; Дядечко, Алла Николаевна; Diadechko, Alla Mykolaivna; Linnik, J.