Видання зареєстровані авторами шляхом самоархівування
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Item Key indicators of green competitiveness: the EU and Ukraine’s performance(EDP Sciences, 2021) Чигрин, Олена Юріївна; Chygryn, Olena Yuriivna; Люльов, Олексій Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Pimonenko, Tetiana Volodymyrivna; Myronenko, N.Реалізація Глобальних цілей сталого розвитку до 2030 року актуалізує необхідність прискорення динамічних процесів зміни традиційних підходів до ведення бізнесу на користь екологічно безпечних та відповідальних. Метою статті є дослідження структурного середовища розвитку зеленої конкурентоспроможності на глобальному рівні. За допомогою методів структурного аналізу було визначено основних чинників формування зелених конкурентних переваг, кореляційний аналіз для вимірювання зв'язків між глобальною сталою конкурентоспроможністю та ВВП на душу населення країн. Автори акцентують увагу на рівні зеленої конкурентоспроможності країни, що описується індексом глобальної сталої конкурентоспроможності. У статті досліджено здатність України генерувати конкурентні переваги шляхом аналізу ключових детермінант, пов'язаних з природним капіталом, ресурсоємністю, інтелектуальним капіталом, соціальною згуртованістю та управлінням у порівнянні зі світовим рівнем. Аналіз основних складових "зеленої" конкурентоспроможності зеленої конкурентоспроможності засвідчив наявність значної кількості організаційних та економічних передумов для її формування та підвищення. Вплив сталої конкурентоспроможності на сталої конкурентоспроможності на ВВП зростає з часом. У цьому контексті важливо важливо приймати рішення щодо економічної та управлінської політики з урахуванням просування результатів "зеленої" конкурентоспроможності. Отримані результати можуть бути використані для вдосконалення бази для створення стратегій зеленої конкурентоспроможності просування зеленої конкурентоспроможності на рівні країн.Item Stakeholders’ Engagement in the Company’s Management as a Driver of Green Competitiveness within Sustainable Development(MDPI, 2023) Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Квілінський, Олексій Станіславович; Квилинский, Алексей Станиславович; Kwilinski, AleksyПерехід світу до зеленого економічного зростання, враховуючи Порядок денний сталого розвитку, провокує відповідні структурні зміни на світовому ринку. Отже, це підвищує здатність бізнес-сектору включати зелені виміри у свою політику розвитку, щоб посилити свою екологічну конкурентоспроможність на ринку. У цьому випадку необхідно визначити відповідні показники, які впливають на екологічну конкурентоспроможність компанії. Таким чином, зацікавлені сторони та керівництво можуть посилити або знизити екологічну конкурентоспроможність компанії залежно від ефективності спілкування між ними. Стаття має на меті проаналізувати роль залучення зацікавлених сторін до управління компанією у підвищенні екологічної конкурентоспроможності. Дані дослідження були зібрані на основі анкетування 75 респондентів, які представляють керівництво української компанії. Дослідження застосовує PLS-SEM для перевірки гіпотез дослідження. Емпіричні результати дозволяють зробити висновок, що залучення стейкхолдерів до управління компанією позитивно впливає на екологічну конкурентоспроможність компанії. Найбільш статистично значущий вплив на екологічну конкурентоспроможність компанії має досвід спілкування зі стейкхолдерами та управління конфліктами стейкхолдерів із коефіцієнтами навантаження 0,802 та 0,806 відповідно. Отримані результати показують, що для покращення екологічної конкурентоспроможності керівництво компанії має розвивати цільові комунікації із зацікавленими сторонами та розширювати знання та обізнаність щодо інтересів і цінностей зацікавлених сторін. У той же час керівництво має враховувати пропозиції та рекомендації зацікавлених сторін, сприяючи екологічній конкурентоспроможності компанії.Item The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels(MDPI, 2021) Chen, Y.; Kwilinski, A.; Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana VolodymyrivnaThe omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketingmix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides consideration for stakeholder interests. The effectiveness of applying the omnichannel approach to the formation of marketing strategies to develop the green competitiveness of enterprises depends on a set of marketing communication channels, which, in various combinations, can increase or decrease the level of companies’ green competitiveness. For that purpose, this paper proposes a scientific approach to identifying the quality parameters of marketing communication channels, which involves testing the hypothesis that statistically significant relationships exist between their quality parameters and the levels of green competitiveness. The objects analyzed in the paper comprise large Ukrainian production companies that are part of the agro-industrial, mechanical engineering, and food industries, and that work in both the local and international markets. According to the results of the calculations, four relevant parameters were identified for determining the quality of the marketing communication channels: the speed of loading pages, the failure rate, image, and remarketing activities.Item The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels(MDPI, 2021) Chen, Y.; Kwilinski, A.; Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana VolodymyrivnaThe omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketingmix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides consideration for stakeholder interests. The effectiveness of applying the omnichannel approach to the formation of marketing strategies to develop the green competitiveness of enterprises depends on a set of marketing communication channels, which, in various combinations, can increase or decrease the level of companies’ green competitiveness. For that purpose, this paper proposes a scientific approach to identifying the quality parameters of marketing communication channels, which involves testing the hypothesis that statistically significant relationships exist between their quality parameters and the levels of green competitiveness. The objects analyzed in the paper comprise large Ukrainian production companies that are part of the agro-industrial, mechanical engineering, and food industries, and that work in both the local and international markets. According to the results of the calculations, four relevant parameters were identified for determining the quality of the marketing communication channels: the speed of loading pages, the failure rate, image, and remarketing activities.Item Marketing and management strategies for enhancing green competitiveness(Varazdin Development and Entrepreneurship Agency and University North, 2020) Khanlarov, E.; Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii ValentynovychThe article deals with green competitiveness advantages for companies. The green competitive development is considered to be an essential condition to provide a high level of sustainable social and economic development. The authors systematized scientific investigation of the key determinants of the green competitiveness according to the marketing, technological, innovative, communicative, stakeholders, qualitative, level, fiscal and ethic approaches. The primary purpose of the study is to analyse the preconditions for promotion the green competitiveness of enterprises and analyse the influence of the using marketing tools (ensuring the proper quality (environmental) of green goods and services, differentiation of pricing policy, creation of green commercial networks and platforms, promotion of eco-goods and green activity, interaction with the consumers) on a company’s descriptive variables (market segment (sales volumes), green image, efficiency of companies activity, products competitiveness). The object of study is the companies from the food industry, agriculture, machinery-producing industry and production of building materials. The quantitative study employed a sample of 110 companies, for testing each competitive advantage dimension against the established green marketing tools and company descriptive variables using the method of logistic regressions. The obtained results showed the level of integration mix marketing tools for supporting the green competitive advantages. The highest level of integration is in the food industry, the lowest level – in the production of building materials. Provided evaluation gives the opportunity to suggest the system of marketing instruments for forming and strengthening the company’s green competitive advantages.Item Omnichannel Strategy as A Green Marketing Tool(IBIMA Conference, 2020) Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Люльова, Лілія Юріївна; Люлева, Лилия Юрьевна; Liulova, Liliia Yuriivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana VolodymyrivnaThe current trends in green products promotion characterizes by the relevant necessity of implementation the omni-channel approach for unification customer experience across all marketing channels. The goal of the article is to investigate the structural and functional environment of the formation and development the marketing and omnichannel strategies, to search the opportunity for its implementation in green marketing strategies. The authors used the methods of bibliometric analysis for determining vectors of perspective development of marketing strategies and omnichannel theory as a tool for green goods and services promotion. The main hypothesis of investigation is the studying the increasing tendency on analyzing of marketing strategies by the scientists. In order to formulate the terminological basis of the implementation the omnichannel strategies in green marketing, a bibliometric analysis of the spread of the concept of "green marketing" and "omnichannel strategies" in scientific articles indexed by the Scopus science base was performed. These authors reviewed more than 1670 papers from Scopus base. The period for the analysis was chosen since 2000 till 2019. Used the Scopus screening tools showed that in 2006 the numbers of articles which focused on marketing strategies began to increase. On the international level the investigated area represented by the next countries: United States, United Kingdom, China, Australia, India etc. Using the VOS viewer program were identified 12 clusters of the scientific papers which investigated marketing strategies from the different points of views. In the paper justified that in the condition when the scale of green products supply and using are constantly increasing the traditional multichannel strategies can lead to confusion for customers about the products offer. In that case using the omnichannel strategies could optimize consumers engagement, meet high customer expectations, enable better service, provide actionable data integrated.Item Green Bonds like the Incentive Instrument for Cleaner Production at the Government and Corporate Levels: Experience from EU to Ukraine(Journal Of Environmental Management And Tourism, 2019) Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Гончарова, Аліна В`ячеславівна; Гончарова, Алина Вячеславовна; Honcharova, Alina ViacheslavivnaThe paper deals with analysis of the main features and perspectives of green bonds development. Under the investigation the European Union experience of developing and functioning the green bonds market were analysed by the authors. The authors systematised the main approaches to define green bonds. Thus, the green bonds were defined as the debt investment in which an investor loans money which borrows the funds for a defined period at a variable or fixed interest rate with purpose to raise money and finance the variety of green projects and activities. In this direction, green projects mean the all activities which connected with resources saving and environmental protection activities. According to this result, the main features, parameters and principles of green bonds were indicated by the authors. Besides, based on the European Union experience the authors allocated the main pre-requisites of developing the green bonds market in Ukraine. Moreover, the authors allocated the main players at the green bonds market. According to the European Union experience and Ukraine conditions, the attractive directions of green bonds market for investors were identified by the authors. With this purpose the authors tried to consolidate the main advantages and disadvantages of green bonds for investors. According to the results, in conclusion, the authors allocated the possible economic, social, political and environmental benefits of green bonds market for issuers with purpose to attract their attention and to develop the green bonds market in Ukraine.Item Efficiency of oil-production: the role of institutional factors(Bialystok University of Technology, 2020) Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Saad, MlaabdalThe article aims to provide a theoretical basis for the assessment of the institutional impact on oil production. The availability of fuel is the key driver of the functioning national economy, which determines the strategic and tactical landmarks of socioeconomic development and vectors of the country’s foreign economic course. Such tendencies are represented in the results of the provided correlation analysis of the fluctuation between oil-production volumes and greenhouse gas emissions, the use of alternative energy sources, the number of patents for oil production, and unemployment. The provided bibliometric analysis, which was made using VOSviewer, has shown the content of interconnections between the categories of oil production and institutional determinants. The authors hypothesised that changes in the institutional environment and their interconnectedness formed a chain “oil production and oil rents → the level of corruption → the efficiency of public governance”. The hypothesis was confirmed by constructing a system of dynamic models and using the Generalised Method of Moments. The calculations confirmed that oil rents were associated with corruption and were a direct threat to the stability of public institutions. An increasing level of corruption was associated with an increase in the level of rent payments and occurred only when the quality of democratic institutions was below the threshold level. The current level of efficiency in public administration did not have a significant impact on national oil production. Of all indicators, only the level of political stability had a statistically significant impact on oil production. The identified interconnections provide the basis for creating an efficient state policy aimed at effectively functioning state institutions, which promote the development of the oil industry, and the reduction of the country’s energy dependence as well as strengthen the resilience of the national economy.Item Green production and green competitiveness: linking between categories(Economic Laboratory for Transition Research, 2020) Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Kostornova, S.The current trends in modern enterprises development characterize by implementing green production and as a result, increasing the sustainable competitiveness. The goal of the article is to investigate the structural and functional environment of the formation and development the green production and green competitiveness, to provide the strategies for increasing sustainable competitiveness of enterprises. The authors using the methods of bibliometric analysis for determining vectors of perspective development of green production and green competitiveness. The main hypothesis of investigation is studying the increasing tendency on analyzing of green competitiveness strategies by the scientists. In order to formulate the terminological basis of the implementation the green competitiveness strategies, a bibliometric analysis of the spread of the concept of "green production" and "green competitiveness" in scientific articles indexed by the Scopus and Web of Science science base was performed. These authors reviewed more than 3500 papers from Scopus Web of Science base. The period for the analysis was chosen since 1995 till 2019. Used the Scopus Web of Science screening tools showed that in 2005 the numbers of articles which focused on green competitiveness strategies began to increase. On the international level the investigated area represented by the next countries: United States, United Kingdom, China, Taiwan, Australia, India etc. Using the VOS viewer program were identified 14 clusters of the scientific papers which investigated green competitiveness strategies from the different points of views. In the paper justified that in the condition when the scale of green production and purchasing the green goods are constantly increasing the level of environment competitiveness of enterprises will also increase. In that case, in the paper have been determined the main drivers on green competitiveness.Item Macroeconomic imbalance to convergence: EU experience for Ukraine(LLC “Consulting Publishing Company “Business Perspectives”, 2018) Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Ковальов, Богдан Леонідович; Ковалев, Богдан Леонидович; Kovalov, Bohdan LeonidovychThe paper deals with analysis of the mechanism of macroeconomic imbalance estimation and achieving the convergence of national economy. With this purpose the authors summarized the main approaches to define the macroeconomic imbalance. In addition, the main indicators which influence macroeconomic imbalance are allocated. On the basis of obtained results, the authors offer to employ the macroeconomic imbalance procedure which is used in EU countries for investigation. In order to achieve this external, internal and employment indicators in EU were analyzed by authors. Besides, with the purpose to indicate Ukrainian place comparing with EU, in particular with Visegrad Countries, the main indicators of MIP for Ukraine were calculated by the authors. According to the results, the authors made conclusion that the Ukrainian economy can be characterized as not stable (as in Bulgaria, Hungary and the Slovak Republic). Moreover, the authors allocated for the future research the necessity to understand the power of countries impact to each other with the purpose to achieve and save the convergence of national economy.