Видання зареєстровані авторами шляхом самоархівування
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Item Innovations in Online Advertising Management of Ukrainian Business Entities(The World Academy of Research in Science and Engineering, 2020) Тєлєтов, Олександр Сергійович; Телетов, Александр Сергеевич; Tielietov, Oleksandr Serhiiovych; Teletova, S.; Летуновська, Наталія Євгенівна; Летуновская, Наталия Евгеньевна; Letunovska, Nataliia Yevhenivna; Lazorenko, V.The purpose of this article is to substantiate theoretical provisions and develop recommendations for innovative advertising management of enterprises producing biological preparations. The study analyzes the features of the modern Ukrainian market of veterinary products, in particular in the segment of biological products. The authors focus on innovative advertising tools in the industrial sphere. The authors substantiate the importance of the image of biological products producers. The analysis of websites and targeted advertising features in Facebook social network for the producers of this profile are made.