Видання зареєстровані авторами шляхом самоархівування
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Item Digital marketing for green goods promotion: modern trends in entrepreneurship(Publishing House Alexander Dubček University in Trenčín, 2019) Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Старченко, Людмила Володимирівна; Старченко, Людмила Владимировна; Starchenko, Liudmyla VolodymyrivnaIn the article mainstreamed the necessity of implementation the digital marketing technologies for green product and services promotion. The main purpose is to analyze the modern tendencies in the entrepreneurship with the connection of the green consumerism and systemize the approaches to spreading digital technologies in the marketing strategies. The authors emphasize the existence of appropriate benefits for green entrepreneurship development with the connection of global tendencies of consumer’s preferences in the wishing to buy green products and goods. At the same time the widening spheres of sustainable entrepreneurship establish opportunities for creation and implementation modern marketing strategies. The assessment of implementation the digital marketing technologies for green product and services promotion have to hold to main aspects which give the opportunity to estimate the general digital and social media usage behavioral models by green consumers. The authors proposed the procedure of the investigation green marketing digitalization with the systematizing types of digital media. In the paper defined the future areas for research linking between educational level of the green consumers and Internet using. For investigation the social media usage behavior pattern of green consumers the authors proved that it is appropriate to analyze such social media outlets - Facebook, Twitter, YouTube, Google+, Pinterest, Flickr, and Instagram. Also, the article proposes managerial decision and digital marketing strategies involvement green consumers on Internet.Item Entrepreneurship management strategies(Sumy State University, 2020) Antoniuk, N.A.The first part is devoted to the analysis of the features of the financial crisis of 2020 and its impact on the principles of entrepreneurship management strategies formation. The second part presents methodological of digitalization as a basic strategy for the development of entrepreneurship in modern conditions and details the questions like the main stages of digitalization of entrepreneurship in Ukraine and the practice of implementing a startup project using the trends of digitalization of entrepreneurship. Practical calculations for determining the expected profitability of startup project are also given. The third part identifies the main psychological aspects of formation of entrepreneurship strategies as aspects of self-identification in business and the importance of the emotional intelligence in business. The factual basis of the thesis consists of data from the Internet, periodicals, laws and regulations, as well as information on public data on stock returns.Item Factors of macroeconomic growth in Nigeria: wages demand, taxes, and entrepreneurship development(Businness Perspectives, 2020) Журавка, Федір Олександрович; Журавка, Федор Александрович; Zhuravka, Fedir Oleksandrovych; Шкарупа, Олена Василівна; Шкарупа, Елена Васильевна; Shkarupa, Olena Vasylivna; Aiyedogbon, J.O.; Adeyinka, Olure-Bank; Шкарупа, Іван Сергійович; Шкарупа, Иван Сергеевич; Shkarupa, Ivan SerhiiovychThis paper contributes to clarifying the scientific debate on the impact of entrepreneurship development and wages increases on Nigeria’s macroeconomic development. The main purpose of this research is to estimate the impacts, problems, and consequences between wages growth and the growth of a long-term relationship between wages and investment. The article deals with the current state of Nigeria’s macroeconomic indicators. The methodological tools for the research are the ARDL and DOLS methods, which were used to study the relationships between the macroeconomic indicators. The research period is 1987–2019. The research empirically confirms and theoretically proves that the country operates under unstable and uncertain conditions, so it is difficult to achieve macroeconomic stability. Also, the article presents the results of the analysis, which has shown a positive and statistically significant effect of raising the minimum wages on economic growth both in the long and short term. The study results can be useful for state authorities, private sector, as well as for the researchers.Item Challenges Facing Entrepreneurship in Ghana(Сумський державний університет, 2016) Дерев`янко, Юрій Миколайович; Деревянко, Юрий Николаевич; Derevianko, Yurii Mykolaiovych; Філіпс, П.Below are some of the most common challenges that entrepreneurs face or are likely to encounter in Ghana: Human resources. Many of the entrepreneurs spoken to complain of problems with finding the human resources for their business and those that run such businesses may not possess the requisite skills to manage their enterprises.Item The role of entrepreneurship in economic development(Sumy State University, 2016) Mirgorodska, V.The functioning of a market economy is inextricably linked to its main actors. It is economic man (homo economicus), which is characterized by rational behavior, their own interests, actively striving for the realization of personality, willingness to take risks and assume responsibility. The implementation of these individual interests takes place in conditions of economic and business activities. In modern conditions this activity got its name as a entrepreneurship or a business that is the potential for economic growth of the country with a market economy type.Item Transformation of property relations in Turkmenistan: General and specific(ХНЕУ, 2011) Лопаткіна, І.В.