Видання зареєстровані авторами шляхом самоархівування
Permanent URI for this communityhttps://devessuir.sumdu.edu.ua/handle/123456789/1
Browse
11 results
Search Results
Item Sustainable Marketing Performance of Banks in the Digital Economy: The Role of Customer Relationship Management(The London Academy of Science and Business, 2023) Acheampong, S.; Пімоненко, Тетяна Володимирівна; Pimonenko, Tetiana Volodymyrivna; Люльов, Олексій Валентинович; Liulov, Oleksii ValentynovychCustomer relationship management (CRM)has become the lifeblood of banking and the principal driver of sustainable marketing performance in the digital economy. The discovery of computers and the Internet has transformed the industrial economy into digital through the integration of CRM and related elements, resulting in several benefits,including growth in research documents and increased collaborations. Marketers have developed a CRM system that integrates the digital infrastructure and digital capabilities of people to promote the sustainable marketing performance of banks through innovations such as customer acquisition, segmentation, customization, loyalty, and profitability. The paper aims to analyse the scientific landscape of CRM and sustainable marketing performance in the digital economy. The authors resorted to the Scopus database to extract 1485 documents and filtered 248 for Scopus analysis and to determine the roles of CRM. The filtered documents were then exported to VOSviewer for visualization mapping,including co-authorship and co-occurrenceanalysis. The visualization mapping depicts relationships among the keywords. The results of the research indicate an upwards growth in research publications since 2003, growing interest in funding and collaborations by countries and institutions, and the relationship among the keywords. The emerging financial crisis is a motivation for research in the area of study. The results also indicate that the integration of CRM into digital technology promotes collaborations and innovations resulting in the development of banking software applications to promote customer acquisition, retention, loyalty, profitability and sustainability. The study developed an integrated framework for sustainable banking performance. Global crises,including financial crisesand COVID-19, have increased research output and become an integral part of CRM. Green banking is to be researched and integrated. The study will be used as a basis for further studies and for bankers for policy formulation.Item Relationship between banking sector development and inclusive growth(Businness Perspectives, 2020) Skliar, I.; Салтикова, Ганна Василівна; Салтыкова, Анна Васильевна; Saltykova, Hanna Vasylivna; Похилько, Світлана Василівна; Похилько, Светлана Васильевна; Pokhylko, Svitlana Vasylivna; Антонюк, Наталія Анатоліївна; Антонюк, Наталия Анатольевна; Antoniuk, Nataliia AnatoliivnaAccording to an inclusive growth framework, the top objectives of the economic policy shift from increasing incomes themselves to well-being. While banking sector development has conventionally been considered a growth factor, there is no clear understanding of its impact on inclusive growth. This article explores how the banking sector’s qualitative development, measured in dimensions of the services availability, lending supply, stability, and reliability of banking activity, relates to inclusive growth. To define the relations between banking system development and inclusive growth, the panel regression was employed for a sample of 46 economies selected based on the prescribed principles of sources reputability, methodology consistency, limits in data blanks, and differentiated into groups according to the World Bank’s classification. The regressions’ assessment and involved tests show evidence of the quality of constructed models and present the following results. The banking availability, approximated with the number of automated teller machines, fosters inclusive growth regarding all groups of countries. In contrast, the increase in the number of commercial banking branches has inverse relations between high-income and upper-middle-income countries, and direct for lower-middle-income countries. The bank credit expansion negatively influences the inclusive growth for high income and lower-middle-income countries. The banking sector stability approximated with bank capital to assets ratio matters in terms of inclusive growth for high-income countries only, while this indicator for upper middle and lower middle economies is statistically insignificant.Item Довіра до банківської системи(Сумський державний університет, 2017) Бричко, Марина Михайлівна; Бричко, Марина Михайловна; Brychko, Maryna Mykhailivna; Cherkai, A.На даний момент, під час розробки технологій і суспільство в цілому, при здійсненні різних платежів, робота з фондами у будь-якій точці світу, економічні дисципліни якось займатися роботою фінансово-кредитних організацій, зокрема з банками. Інфраструктура розширилася до такої що банк департаменту можна знайти на кожному кроці зараз навіть у маленьких містах. Для більшості людей, банківська справа послуги стали загальним актом, але їх ще є хто не довіряє банкам та їх продуктам.Item Investigation of causality of formation of deposit resources of individuals in Ukraine(INZHEK, 2015) Школьник, Інна Олександрівна; Школьник, Инна Александровна; Shkolnyk, Inna Oleksandrivna; Бухтіарова, Аліна Геннадіївна; Бухтиарова, Алина Геннадьевна; Bukhtiarova, Alina HennadiivnaThe article studies the relationships and interdependences between indicators of volume of retail deposits and retail deposits per capita and indicators characterizing the socio-economic development of Ukraine and level of the banking system development. The level of deposit insurance coverage in the Ukrainian system was also attributed to the system of indicators. The study has revealed that the level of deposits (including per capita) is affected by the following parameters: the economically active population; incomes (including per capita); expenses of the population (including per capita); GDP (including per capita). In addition, the deposits of individuals are affected by the population figures and the deposits per capita by the indicator of banks assets. The prospect for further research in this direction is to expand the list of the indicators that can characterize the socio-economic development of the banking sector in Ukraine and determine their impact on the volume of deposits of physical persons. Further research in this area could lead to changing the strategy of the entire banking sector of Ukraine.Item Key Terms in Finance, Banking, Accounting and Audit(Університетська книга, 2014) Андрейко, Лариса Володимирівна; Андрейко, Лариса Владимировна; Andreiko, Larysa Volodymyrivna; Бокун, І.А.; Козловська, Ганна Борисівна; Козловская, Анна Борисовна; Kozlovska, Hanna Borysivna; Ходцева, Алла Олександрівна; Ходцева, Алла Александровна; Khodtseva, Alla OleksandrivnaThe book is divided into three sections: finance, banking and accounting. Each section deals with the very latest business specific vocabulary and frequently used expressions in the field followed by relevant practice exercisers so that learners can check their knowledge of new concepts and terms in a structured and systematic way.Item Ефективність банківського бізнесу: особливості теорії та практики(Central European journal for science and research, 2014) Буряк, Анна Володимирівна; Буряк, Анна Владимировна; Buriak, Anna VolodymyrivnaThe research is devoted to the development of scientific and methodological basis and practical recommendations for banking performance evaluation and management. Summary of the chronology of the banking in Ukraine allowed distinguishing three phases of its development, necessity of bank performance management is proved. The author specifically mentioned four conceptual approaches to the content of banking - "functional", "portfolio", "production" and "institutional". Scientific and methodological approaches for banking performance’s assessment are systematized.Item The integration of the banking, insurance and reinsurance markets in Russia and Ukraine(Business Perspectives, 2012) Kozmenko, O.V.; Кузьменко, Ольга Віталіївна; Кузьменко, Ольга Витальевна; Kuzmenko, Olha VitaliivnaThe article offers the indicator of the general level of integration (quantitative estimation of convergence) of the banking, insurance and reinsurance markets as a result of integration processes by identifying the numerical values of this indicator with subsequent qualitative interpretation on the basis of binary data.Item The relation between bank regulation and economic performance: a cross-country analysis(Ukrainian Academy of Banking of the National Bank of Ukraine, 2007) Bertus, M.; Jahera Jr., J.S.; Yost, K.Global studies of banking performance and banking stability indicate these market attributes are directly related to the ability of individual markets to monitor and discipline banks. This paper empirically analyzes the association of national wealth with bank regulatory policies,as measured by the three pillars of the New Basel Capital Accord for individual countries.Item Ownership concentration and competition in banking markets(2008) Lai, A.; Solomon, R.Many countries prohibit large shareholdings in their domestic banks. The authors examine whether such a restriction restrains competition in a duopolistic loan market. Large shareholders (blockholders) may influence managers’ output decisions by choosing capital structure, as in Brander and Lewis (1986). For the blockholder, debt has an additional benefit: it “disciplines” a manager by reducing the amount of free cash flow from which the manager can divert funds. The authors show that an economy with blockholders often leads to a more competitive banking sector. Hence, a restriction on the size of blockholdings can have anti-competitive results.Item The transmission of interest rate changes in the New Zealand economy(Ukrainian Academy of Banking of the National Bank of Ukraine, 2007) Peis, A.The objective of this paper is to investigate the way New Zealand retail rates respond to changes in the Overnight Cash Rate and other benchmarK market rates using an Error Correction Model. The results obtained here show that response of retail rates to changes in market rates differs across financial products,in particular floating retail rates adjust slower to changes in market rates than fixed rates.