Видання зареєстровані авторами шляхом самоархівування
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Item Application of behavioral economics insights to increase effectiveness of public awareness of COVID-19(ALUNA Publishing, 2021) Костенко, Андріана Миколаївна; Kostenko, Andriana Mykolaivna; Ясенок, Вікторія Олександрівна; Yasenok, Viktoriia Oleksandrivna; Світайло, Ніна Дмитрівна; Svitailo, Nina Dmytrivna; Назаров, Микола Сергiйович; Nazarov, Mykola Serhiiovych; Теслик, Наталія Миколаївна; Teslyk, Nataliia Mykolaivna; Сміянова, Ольга Іванівна; Smiianova, Olha Ivanivna; Huschuk, I.V.The aim: To determine the level of public awareness of COVID-19 and information needs, as well as level of public confidence in both official information on COVID-19 and to develop recommendations for communication policy on longer-term awareness in pandemic settings COVID-19, using principles of behavioral economics. Materials and methods: 4 focus group interviews were conducted in residents of Ukraine, with a total quantity of 48 people aged 16-70 years questioned and an anonymous questionnaire was conducted in 1,700 respondents, representing the adult population aged 18 years and older from all over Ukraine. The representative error of the study with probability of 0.95 does not exceed 4%. The processing of questionnaires was carried out by SDU Center of Social Researches (SDUCSR) employees, using the OSA program. Results: 28.5% of respondents believe that politicians and media underestimate the danger of the COVID-19 epidemic, while other 28.1% believe that politicians and media adequately assess its danger. 18.9% of respondents are sure that the danger is exaggerated. As much as 24.5% of Ukrainian respondents could not decide on such assessment. The most common sources of information about disease/treatment are Internet and social media. Traditional media and relatives/acquaints who endured the COVID-19 also gain population`s confidence. A family doctor is the least popular source of information. 42.1% of respondents do not trust official information on the number of infected people and severity of the disease, and another 40% are not sure whether they should trust or not. Only 17.9% of respondents trust official information. Conclusions: Within informing the society about public health in conditions of a COVID-19 pandemic it is better to provide communication strategy for various target audiences: for youth which is inclined to underestimate threats of epidemic and obtains information on social networks; for people of a retirement age (as risk group) who lack information because they use only traditional media (mainly TV); for women who need psychological support to decrease in level of stress in the family more often and also to overcome the negative post-stressful situations (connected with the death of the family/relatives); for men who are inclined to neglect their own health, etc.; for the people who have endured COVID-19 to prevent possible reinfection in them.Item The endowment effect in behavioural economics(Sumy State University, 2021) Журавка, Федір Олександрович; Zhuravka, Fedir Oleksandrovych; Yeremenko, O.Summing up, we can observe that with the transformation of the economic structure and the growth of the spiritual and cultural needs of people, behavioural economics began to develop rapidly. Many scientists believe that due to the constant abundance of goods, the value orientation of people affects the sale of goods, therefore, in the modern economy, the phenomenon of “dematerialization” and “individualization” often occurs. These new developments challenge traditional economic theories, and behavioural economics itself has become a powerful complement to them. In addition, due In addition, due to the uncertainty of people in decision-making, it can be difficult to achieve the ideal calculation in the hypothesis of “rational economic person”, and the endowment effect is important in the actual pplication process in the field of behavioural economics.Item Принципи поведінкової економіки в медицині(Сумський державний університет, 2023) Руденко, А.В.У роботі здійснено дослідження та аналіз використання методів поведінкової економіки у медицині. Розглянуто етапи розвитку поведінкової економіки, як науки. Розкрито та досліджено поняття поведінкова економіка та предмет його вивчення. Опрацьовано та висвітлено основі теорії поведінкової економіки, аналізовано методологію проведення досліджень. Досліджено стан використання методів поведінкової економіки у медицині на прикладі організації та проведенні планових медичних оглядів населення. Проведено опитування про ставлення людей до медичних оглядів, особистий досвід та участь сімейного лікаря в організації та проведенні. На основі дослідження зроблений аналіз поточного стану використання методів поведінкової економіки у медицині та запропоновані шляхи покращення. А саме розроблена рекомендація про створення програми нагадування для пацієнтів, які базуються на принципах поведінкової економіки.Item Basics of behavioral economics ‒ influencing economic decisions(Сумський державний університет, 2021) Чорна, Світлана Вікторівна; Черная, Светлана ВикторовнаEconomics is the science that studies the behavior of economic agents within a deficit. The main actors are households (people), companies (legal entities), the state (government and government agencies).Item Improving the Quality of Medical Care and Prevention in Patients with Type 2 Diabetes on the Basis of Remote Medical Service(Aluna Publishing, 2022) Сміянов, Владислав Анатолійович; Смиянов, Владислав Анатольевич; Smiianov, Vladyslav Anatoliiovych; Дрига, Наталія Олександрівна; Дрыга, Наталия Александровна; Dryha, Nataliia Oleksandrivna; Rudenko, L.A.Aim: To analyze the effectiveness of implementation of remote medical service, involving patients with type 2 diabetes mellitus in dynamic monitoring of their health and treatment, designed to optimize the quality of medical care and prevention at the primary health care level. Materials and Methods: The study included adults aged 18 to 70 years, residents of Sumy who suffer from diabetes. They took part in a medical and sociological survey before introduction of the ICS and gave consent for processing and using of their personal data. A total of 96 patients were involved. We conducted a survey form of the study, using a closed questionnaire for medical and sociological research, conducted during December 2019. The study included such methods as systematic approach, bibliosemantic, comparative and statistical analyses, logical generalization. Results: During the following medical and sociological survey, 96 questionnaires from Sumy residents aged 18 to 69 years, 58 women (60,42±3,53%) and 38 men (39,58±3,53%)) were studied. Analysis of re-monitoring results showed that during the period of implementation of the ICS at the level of primary health care, the indicators of MCQ and health status of respondents have improved. The proportion of patients, who regularly control the level of blood pressure, increased by 32.29%, and those, who control the level of blood glucose – by 31.24%. The incidence of hypoglycemia and/or ketoacidosis states has decreased by 4.17%. During the survey, the part of respondents with targeted blood pressure level increased by 25.00% and the number of respondents with satisfactory level of diabetes compensation increased by 29.18%. The survey showed that more respondents (12.5%) began to regularly take prescribed medications; the number of those, who began to follow diet and dietary regimen has increased by 28.12%; 5.19% of respondents abandoned bad habits (smoking). The number of respondents who have a body mass index ≥ 30.0 has decreased by 4.69%. Conclusions: The introduction of information and communication system (ICS) with feedback between patient and provider of medical services at the primary health care institution level has shown a positive impact on involvement of patients in dynamic monitoring of their health, responsible attitude to prevention of chronic non-communicable diseases` development and their complications, awareness of the impact of modified risk factors on their health.Item Basic principles of behavioral economics and prospects for their application in the public health system(Aluna Publishing, 2020) Rudenko, L.A.; Сміянов, Владислав Анатолійович; Смиянов, Владислав Анатольевич; Smiianov, Vladyslav Anatoliiovych; Сміянова, Ольга Іванівна; Смиянова, Ольга Ивановна; Smiianova, Olha IvanivnaBehavioral economics is a branch of economic theory that studies the influence of psychological factors on people’s decisions in various life situations. At the same time, much attention is paid to situations where people behave differently than predicted by classical economic theory with its assumption of rationality and selfishness. Interesting possibility of application of behavioral economic in various spheres of human life and society, for example, reforms introducing, insurance system, public health and medicine (healthy living, disease prevention, following-up to the doctor’s recommendations, improving the quality of care, etc.).Item Поведінкова економіка в архітектурі бізнес-рішень: вплив емоцій на економічний вибір(Сумський державний університет, 2020) Голуб, А.В.У першому розділі «Теорії поведінкової економіки» досліджено різні аспекти (економічні, соціальні, маркетингові, інноваційні, фінансові, психологічні) в теорії поведінкової економіки; стан і перспективи розвитку економічних агентів з опором на теорії поведінкової економіки; виявлено моделі та парадокси поведінкової економіки. У другому розділі «Концепції поведінкової економіки: узгодженість і протиріччя при прийнятті економічних рішень» виокремлено і досліджено економіко-соціальний стан економічних явищ; аналіз реальної економіки на світовому ринку. Третій розділ «Нейроекономіка і проблеми прийняття бізнес-рішень» присвячено аналізу теорій неромаркетингу з метою обґрунтування доцільності використання методів і технологій в процесі прийняття бізнес-рішень. У розділі наведено приклади використання нейромаркетингових технологій впливу, також їх актуальна реалізація в найближчому майбутньому.Item Freaconomics. Behavioral economics. Non-rational behavior(Sumy State University, 2018) Derbeniov, K.O.Behavioral economics as a branch of science at the intersection of economics, sociology and epistemology determines and highlights the issues of choice and decision-making on certain processes that are passing and directly related to human economic activity.