Періодичні видання СумДУ
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Item Bicycle transport as an object of ecological marketing and innovations in urban transportations(Sumy State University, 2016) Тєлєтов, Олександр Сергійович; Телетов, Александр Сергеевич; Tielietov, Oleksandr Serhiiovych; Петрушенко, Юрій Миколайович; Петрушенко, Юрий Николаевич; Petrushenko, Yurii Mykolaiovych; Bilenko, V.O.The article analyses how the leading European countries pursue the policies of bike promotion as a priority type of transport, improve the bicycle infrastructure, establish and expand bike rental networks in big and in small (mostly, campuses) cities. It was proposed to consider bicycle transport as an object of ecological marketing and innovation activity of the individual transportation. This article has classified the obstacles of bike usage as a type of transport in Ukraine: low level of awareness, social prejudgment, miscomprehension of bikes use advantages. Necessity to attract students’ to make surveys and communicational events for the bicycle transport implementation in Ukraine was proved.