Періодичні видання СумДУ
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Item Information in marketing systems(Sumy State University, 2017) Борисенко, Олексій Андрійович; Борисенко, Алексей Андреевич; Borysenko, Oleksii Andriiovych; Тєлєтов, Олександр Сергійович; Телетов, Александр Сергеевич; Tielietov, Oleksandr Serhiiovych; Makarova, V.The article deals with the questions of conducting and evaluating the quantitative optimum set of system constraints in marketing organizational and information systems. It is shown that in each marketing system there is a certain ratio of entropy and received marketing information, the optimal number of bounded states of the system is determined in accordance with the conditional total number of permissible system states; the share of actual (topically-demanded) system information; the measure of the annual update of information in a system that corresponds to a specific quantitatively defined interval from the amount of system information.