Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance
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Date
2019
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Sumy State University
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Abstract
A strong technological change and changed customer expectations influence the banking sector in Germany. Banks have more data about their customers than other industries. Innovative methods and solutions have been developed on the basis of mathematical-statistical models. This knowledge is used to focus on the customer and is termed as "Big Data & Analytics" and to be able to offer products that fit exactly from the information gained.
Keywords
великі дані та аналітика, большие данные и аналитика, Big Data & Analytics, корпоративна соціальна відповідальність, корпоративная социальная ответственность, Corporate Social Responsibility, інструмент лояльності клієнтів, инструмент лояльности клиентов, Customer Loyalty Instrument, ділова етика, деловая этика, Business Ethics
Citation
Giebe, C., Hammerström, L., Zwerenz, D. (2019). Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance. Financial Markets, Institutions and Risks, 3(4), 74-88. http://doi.org/10.21272/fmir.3(4).74-88.2019.