Import substitution as a means of image forming: Forecasting of prospects of industrial enterprises

Abstract

A scheme of import substitution strategy forming on the basis of innovative development analysis is proposed in the article that is a factor of the enterprise image increasing. Necessity of the forecasting process in enterprise activity is proved where trendwatching is detected as a main method. The relevance of import substitution as the variant of domestic industrial enterprises development in modern conditions of economic management is shown on the basis of publication analysis and modern trends investigation. Having made the analysis of current economic situation that is characterized by a high level of uncertainty and increasing of effective activity factors, the positive influence of import substitution strategy implementation on economical safety providing was detected, that is in turn interconnected with the enterprise image. The main means of external and internal image administration are pointed in the limits of import substitution strategy. The evaluation of possibility and practicability of import substitution strategy implementation on the industrial enterprise is designed and its positive consequences for the enterprise are stated.