The of marketing research organization mechanism at the enterprise entering the international market
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Sumy State University
Master’s thesis
Date of Defense
Scientific Director
Speciality
292 - Міжнародні економічні відноси
Date of Presentation
December 2024
Abstract
The purpose of the master's level degree qualification paper is to study the
organization of marketing research at ADIDAS, to identify proposals for improving the
marketing research system at ADIDAS.
To achieve the goal, the following tasks were set:
1. To determine the economic essence and objectives of marketing research;
2. To determine the types and role of marketing research as the basis for determining
marketing strategies;
3. To determine the stages of organizing and conducting marketing research in modern
conditions;
4. To investigate the financial and economic characteristics of the activities of
ADIDAS;
5. To assess the effectiveness of using marketing research results at ADIDAS;
6. To substantiate proposals for improving the enterprise's marketing research system.
Keywords
маркетингове дослідження, marketing research, організаційний механізм, organization mechanism, підприємство, enterprise, міжнародний ринок, international market, стратегії виходи на ринок, market entry strategies, методи маркетингового аналізу, marketing analysis methods, конкурентне середовище, competitive environment, глобальні ринкові тенденції, global market trends, процес дослідження, research process, розробка маркетингової стратегії, marketing strategy development, розширення міжнародного бізнесу, international business expansion, ринкові можливості, market opportunities, збір маркетингових даних, marketing data collection, конкурентна перевага, competitive advantage, процес прийняття рішень, decision -making process
Citation
Holubenko M. A. The of marketing research organization mechanism at the enterprise entering the international market : master's qualification work : specialty 292 - international economic relations / research advisor V. O. Shcherbachenko. Sumy : Sumy State University, 2024. 42 p.