The integration of the corporate social responsibility (CSR) in the Algerian banks

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2021

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Sumy State University
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Abstract

The purpose of this document is summarized in the study of new integrated strategies in Algerian banks. This study is supported by a scientific discussion that helped us to test our suggested hypotheses in order to answer our central question. In this perspective, we focused on corporate social responsibility, as a new integrated strategy in the Algerian banking system, and then awareness of the types of investments for the bank’s clients. In order to remedy this situation and to arrive at relevant results, we conducted our own survey of the regional directors of the banks in order to prove the existence of CSR in all the banks in Algeria (public and foreign).

Keywords

банк, bank, конкуренція, конкуренция, competition, маркетинг, маркетинг, marketing, клієнт, покупатель, customer

Citation

Khadidja, Z., Gachi, F. (2021). The integration of the corporate social responsibility (CSR) in the Algerian banks. Financial Markets, Institutions and Risks, 5(3), 39-44. https://doi.org/10.21272/fmir.5(3).39-44.2021

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