Theoretical and methodological basis of quality evaluation of educational services in higher education institutions

Abstract

The aim of the work is to conduct a comprehensive analysis of the concept of "educational service" in the context of the activities of higher educational institutions as a subject of market relations, and to provide proposals for the formation of methodological principles for assessing the quality of educational services in the university. The paper analyzes the multidimensionality of the notion “educational service” from the point of view of interpretations by various scientists, and it is proved that educational services have great social significance and occupy a special place among the various services sold both in world and national markets. Summarizing the existing interpretations, the definition of the term "educational services" is proposed as mixed economic benefits provided to an individual to meet diverse educational needs and consumed by them with benefit both for themselves and for society as a whole, which are the result of educational, managerial, financial and economic activities educational institution. The paper proposes a model for determining the quality of educational services in the university, consisting of two groups of parameters - formal (the results of self-assessment of higher education institution, results of monitoring and state accreditation of educational services) and informal, that is, obtained by interviewing consumers (applicants, graduates, employers). The paper proposed methodological measures for assessing the quality of educational services directly by consumers, allowing, with the help of the three-level Lakert scale, to objectively assess the difference between expectation and perception of an educational service of a university.