Green Financing for Carbon-Free Growth: Role of Banks Marketing Strategy
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Date
2021
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Sumy State University
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Abstract
Nowadays, the climate change problems are on the international agenda, while increasing attention is paid to the role of green finance and bank activity in developing a climate-neutral future. This paper aims to investigate the scientific background devoted to bank marketing to determine the role of green finance in carbon-free economic growth and identify the potential research directions under this issue.
Keywords
банківський маркетинг, банковский маркетинг, bank marketing, ринок вуглецю, углеродный рынок, carbon market, безвуглецевий розвиток, безуглеродное развитие, carbon-free development, зелені фінанси, зеленые финансы, green finance, маркетингова стратегія, vаркетинговая стратегия, marketing strategy
Citation
Pimonenko, T., Us, Ya., Myroshnychenko, Yu., Dubyna, O., Vasylyna, T. (2021). Green Financing for Carbon-Free Growth: Role of Banks Marketing Strategy. Financial Markets, Institutions and Risks, 5(3), 71-78. https://doi.org/10.21272/fmir.5(3).71-78.2021