Strategy of Enterprise
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Date
2018
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Sumy State University
Lecture notes
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Abstract
This course helps students understand the basics of strategic planning process and choose strategic alternatives in conditions of uncertainty. Students will examine strategy hierarchy for single-business organisations (competitive strategy, which develops and sustains a competitive advantage for the goods and services that are produced) and multi-business organisations (corporate strategy, which is the hierarchically highest strategic plan of the organisation, which defines the global goals and ways of their achieving within strategic management).
Keywords
стратегія підприємства, стратегия предприятия, enterprise strategy, економіка, экономика, economy, стратегічне планування, strategic planning, стратегическое планирование
Citation
Dehtyarova, І.B.
Strategy of Enterprise [Text]: lecture notes on the discipline "Strategy of Enterprise" for students of the specialty 051 "Economics" all forms of training / І. B. Dehtyarova. - Sumy: Sumy State University, 2018. - 61 p.