Marketing distribution policy

Abstract

The textbook discusses the theoretical and methodological foundations of marketing distribution policy, in particular, the development, management, and control of marketing channels at the enterprises, the establishment of relationships between participants in the marketing channels, the formation of supply chains. The textbook is intended for top managers of industrial enterprises, specialists, and scientists in the field of sales management and related fields. It will be useful for teachers, graduate students, and students of economic specialties of higher education institutions, also, to a wide range of readers who are interested in the problems of marketing distribution policy. The textbook contains a large number of examples and factual materials illustrating the theoretical foundations.