Methods review for assessing the investment attractiveness of innovative bank technologies
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Date
2020
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Sumy State University
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Abstract
The use of information and communication technologies significantly changes the modern business space. Today banks are actively applying approaches to customer service, based on the use of innovative information technologies. These technologies provide a competitive advantage for a bank and contribute to growing its profitability. At the same time, it is risky to invest in innovations, since new technology implementation may not bring the desired effect. Therefore, the investment attractiveness assessment of innovative banking technologies is actual for banks, and the use of assessment will avoid inefficient and risky investment decisions.
Keywords
інвестиційна привабливість, investment attractiveness, інформаційні технології, information technologies, cтатичні методи, static methods, динамічні методи, dynamic methods, инвестиционная привлекательность, информационные технологии, динамические методы
Citation
Kuzmenko, O.V. Methods review for assessing the investment attractiveness of innovative bank technologies [Тех] / О.V. Kuzmenko, V.O. Ovcharenko // Socio-Economic Challenges : Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4, 2020. Sumy : Sumy State University, 2020. – P. 209-213.