Innovative marketing strategies to stimulate demand in the photo services market: A study of emerging trends
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Date
2023
Journal Title
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Publisher
Sumy State University
Theses
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Abstract
У тезах досліджено особливості розвитку ринку фотопослуг України, зокрема вплив пандемії COVID-19 на цю індустрію та диверсифікацію диджитал-комунікацій гравців ринку зі споживачами фотосервісних послуг.
The theses examine the peculiarities of the development of the Ukrainian photo services market, in particular the impact of the COVID-19 pandemic on this industry and the diversification of digital communications between market players and consumers of photo services.
The theses examine the peculiarities of the development of the Ukrainian photo services market, in particular the impact of the COVID-19 pandemic on this industry and the diversification of digital communications between market players and consumers of photo services.
Keywords
конкурентне середовище, competitive environment, онлайн платформа, online platform, промоція продукції, product promotion, вплив пандемії COVID-19, impact of COVID-19, фотопослуги, photo service
Citation
Ponomarenko A., Letunovska N. Ye. Innovative marketing strategies to stimulate demand in the photo services market: A study of emerging trends // Innovation, Social and Economic Challenges : Proceedings of the 3rd International Scientific Online Conference, Sumy, May 23-24, 2023. Sumy : Sumy State University, 2023. P. 212-222.