Социальная ответственность как фактор устойчивого развития предприятия: теория и украинская специфика

Abstract

Статья посвящена влиянию практик социальной ответственности бизнеса на устойчивость развития предприятий. Авторы проанализировали глобальные тенденции, содействующие распространению социальной ответственности бизнеса, определили мотивы социально ответственного поведения предприятий в современных условиях, выявили особенности проявления принципов социальной ответственности в хозяйственной деятельности предприятий Украины, определили способ влияния социальной ответственности предприятий на устойчивость их развития.The purpose of the article is determination of the influence of corporate social responsibility practices on the sustainability of enterprises. Objectives of the article are: 1) analysis of global trends that contributed to the spreading of corporate social responsibility; 2) identification of the incentives to socially responsible behavior of companies in the current environment; 3) detection of the peculiarities of social responsibility in the economic activity of Ukrainian enterprises; 4) determination of the influence of corporate social responsibility on their sustainable development. The development of society opens to its members previously unavailable opportunities, but also brings to them new requirements. Increasing public demands for economic activity was realized in the dissemination of the corporate social responsibility concept. Free-market defenders believe that businessmen efficiently serve society only when seeking to achieve maximal profit. Supporters of corporate social responsibility do not negate the effectiveness of the profit maximization rule, but also believe that in the long term business interests and society aims are linked in such a way that sustainable development is to be achieved only by those firms that are acting accordingly to public goals. Among the global changes that have led to a revision of the traditional role of business as well as contributed to the spread of the social responsibility can be mentioned: the globalization of economic processes; development of information technology; common interests of the subjects of socio-economic relations; the impact of business partners, changes in the functions of government and business. There are two groups of incentives that promote the implementation of social responsibility practices on enterprises. Thus entrepreneurs are expected to receive certain advantages (active motivation). Also social events are regarded as a key element of a risk management (reacted motivation). The balance of the above incentives and factors that oppose them in Ukraine is such that the corporate social responsibility is not characterized by stable trends. The reason for this – a rental way to obtain income, which both blocks the social practices and creates additional obstacles to the development of social responsibility. The transition to an innovative way of business development and dissemination of social responsibility practices will increase the potential for sustainable development of enterprises due to restoration of the personnel structure and professional development of the labor force. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33537