HR management considering race, gender, and social status

Abstract

More and more companies are now expanding their operations internationally. It means that they aim to be successful on a global scale and that intercultural relations are being created. At the same time, discrimination is increasing in both national and international companies. The authors in the paper [1, 4] proved that cross-cultural should be considered during the developing od country’s brand. Besides, the authors in the papers [2, 10-12] proved that the gender and culture of the staff should be analyzed under the developing of the company’s strategy considering the Sustainable Development Goals.