Power of language means in the texts of Horoscopes

Abstract

The 21th century is the time of high technologies, development of science, electronic communication and lack of time. Nevertheless many people believe in horoscopes that are supported by no scientific studies. Τhe problem why a lot of us are sure that all that is written in the prediction of astrologers is the truth remains unsolved. We assume that the clue is in the very text of horoscopes. Thus, to conduct the analysis of its linguistic component is of great importance. To do it we have used content-analysis of language means to be seen, read, interpreted, and acted on [1] in the texts of horoscopes. The next one is quantitative analysis that enables coming to summarising results.