The cultural influence on the international business

Голованова, В.І.

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Title	The cultural influence on the international business
Authors	Голованова, В.І.
ORCID
Keywords	международный бизнес міжнародний бізнес international business міжнародні ділові відносини международные деловые отношения international business relations культура culture
Type	Conference Papers
Date of Issue	2016
URI	http://essuir.sumdu.edu.ua/handle/123456789/49048
Publisher	Sumy State University
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Citation	Голованова, В.І. The cultural influence on the international business [Текст] / В.І. Голованова ; наук. кер. С.В. Дорда // Перший крок у науку : матеріали VІІІ студентської конференції, м. Суми, 11 грудня 2016 р. / Відп. за вип. М.Б. Оприско. - Суми : СумДУ, 2016. - С. 230-231.
Abstract	What is Culture? This word has several meanings, all derived from its Latin source, which refers to the tilling of the soil. Culture is always a collectiveve phenomenon, because it is at least partly shared with people whoes live or lived within the same social environment, which is where it was learned. Culture consists of the unwritten rules of the social game. It is the collective programming of the mind that distinguishes the members of one group or category of people from others. Culture has got a great impact on the international business, especially on negotiations, marketing, cooperation and some visible trade features. Before considering in what specific ways culture influences business, we should define the term of culture and clarify its aspects.
Appears in Collections:	Наукові видання (ЕлІТ)