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Title: Optimization of Websites Advertising Budget Distribution
Authors: Міщенко, Павло Миколайович
Мищенко, Павел Николаевич
Mishchenko, Pavlo Mykolaiovych
Шаповалов, Сергій Павлович
Шаповалов, Сергей Павлович
Shapovalov, Serhii Pavlovych
Keywords: tease network
genetic algorithms
integr estimation
оptimal distribution
генетичні алгоритми
генетические алгоритмы
інтегральне обчислення
интегральное вычисление
оптимальний розподіл
оптимальное распределение
Issue Year: 2017
Publisher: Sumy State University
Citation: Mishchenko, Р. Optimization of Websites Advertising Budget Distribution [Текст] / P. Mishchenko, S. Shapovalov // Advanced Information Systems and Technologies : proceedings of the V international scientific conference, Sumy, May 17-19 2017/ Edited by S.І. Protsenko, V.V. Shendryk. - Sumy : Sumy State University, 2017. - 21-23 p.
Abstract: This paper is devoted to problem of the most optimal allocation of website`s advertising budget among teaser networks. We consider the possibility of improving the efficiency of distribution by means of an automated system. The main steps of genetic algorithm and integral estimation adaptation to the multiple-criteria problem solution are shown.
Type: Theses
Appears in Collections:Навчальні видання (ЕлІТ)

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