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Title Optimization of Websites Advertising Budget Distribution
Authors Mishchenko, Pavlo Mykolaiovych
Shapovalov, Serhii Pavlovych  
ORCID http://orcid.org/0000-0002-4936-9461
Keywords tease network
genetic algorithms
integr estimation
оptimal distribution
генетичні алгоритми
генетические алгоритмы
інтегральне обчислення
интегральное вычисление
оптимальний розподіл
оптимальное распределение
Type Conference Papers
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/55773
Publisher Sumy State University
License
Citation Mishchenko, Р. Optimization of Websites Advertising Budget Distribution [Текст] / P. Mishchenko, S. Shapovalov // Advanced Information Systems and Technologies : proceedings of the V international scientific conference, Sumy, May 17-19 2017/ Edited by S.І. Protsenko, V.V. Shendryk. - Sumy : Sumy State University, 2017. - 21-23 p.
Abstract This paper is devoted to problem of the most optimal allocation of website`s advertising budget among teaser networks. We consider the possibility of improving the efficiency of distribution by means of an automated system. The main steps of genetic algorithm and integral estimation adaptation to the multiple-criteria problem solution are shown.
Appears in Collections: Наукові видання (ЕлІТ)

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