Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/65275
Or use following links to share this resource in social networks: Recommend this item
Title Тенденции и особенности развития компаний в цифровую эпоху
Other Titles Tendencies and features of development of companies in digital epoch
Тенденції та особливості розвитку компаній у цифрову епоху
Authors Кораблинова, И.А.
ORCID
Keywords информационно-сетевое общество
інформаційно-мережеве суспільство
information-network society
диалектическая логика
діалектична логіка
dialectical logic
управление компанией
управління компанією
management of company
информация
інформація
information
знания
знання
knowledge
компетенция
компетенція
competence
информационно-сетевое взаимодействие
інформаційно-мережева взаємодія
information-network cooperation
цифровые технологии
цифрові технології
digital technologies
Type Article
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/65275
Publisher Сумский государственный университет
License
Citation Кораблинова, И.А. Тенденции и особенности развития компаний в цифровую эпоху [Текст] / И.А. Кораблинова // Маркетинг і менеджмент інновацій. – 2017. – № 1. – С. 289-299. – DOI: 10.21272/mmi.2017.1-26
Abstract В статье обоснована актуальность научного осмысления тех изменений в деятельности компаний, которые наблюдаются в период развития и применения цифровых технологий. С позиций диалектической логики объяснены причины трансформационных процессов в цифровую эпоху, в соответствии с которыми сегодня изменяются условия деятельности компаний. Показано, что одной из главных тенденций развития компаний становится информационно-сетевое взаимодействие, через которое они учатся управлять информацией, обмениваться знаниями, формировать и развивать необходимые компетенции. Выделены основные направления дальнейших научных исследований деятельности современных компаний в период вхождения в цифровую эпоху.
У статті обгрунтована актуальність наукового осмислення тих змін у діяльності компаній, що спостерігаються в період розвитку і застосування цифрових технологій. Із позицій діалектичної логіки пояснено причини трансформаційних процесів у цифрову епоху, відповідно до яких сьогодні змінюються умови діяльності компаній. Показано, що однією з головних тенденцій розвитку компаній стає інформаційно-мережева взаємодія, через яку вони вчаться керувати інформацією, обмінюватися знаннями, формувати і розвивати необхідні компетенції. Виокремлені основні напрями подальших наукових досліджень діяльності сучасних компаній у період входження у цифрову епоху.
The aim of the article. To provide theoretical and methodological basis of the development of new tendencies and features of development of companies in digital epoch. The results of the analysis. The initial thesis of the article is the analysis of main tendencies of leading companies’ development in the period of digital technologies emergence, that is a key to the understanding of the direction, traditional business should be transformed in. Nowadays for learning new concepts, strategies, methods that are annually put forward in the world today people spend much time and money in the field of corporate and individual education. However, the target audience of business literature often turns out devoid of understanding, what is actually behind the appeals to change the company management model. This article shows that knowledge of methodological basis for the analysis of the transformation processes in the digital epoch will allow to form a view of why these changes are occurring. The acquisition of theoretical knowledge concerning this process, in turn, will cause the adoption of reasonable managerial decisions, based on a deep understanding of the nature of ongoing transformations. By using the istrument of dialectical logic the author explains the appearance of elements of a new organic integrity development, which develops in depths of the system of economic relations. In the current practice this is manifested in new conditions and the nature of the joint activities of people. Their development is largely stipulated by the further process of socialization of production on the basis of digital technologies. It was formed the following relationship: nowadays the level of public communication in the process of production, distribution, exchange and consumption of goods directly depends on the usage of technologies for work with information. The work contains the concretization of the hypothesis, according to which nowadays in the digital epoch a new relational system is forming, in this system a central place is occupied by a human and his intellectual capacity. It is shown that information is the element from which a new historical type of organic matter unfolds. The logic is the following: while the development of the system of interindustrial and interpersonal relationships in the digital epoch, the information is converted into knowledge and knowledge is transformed into the competence. In turn, the competence is not just knowledge and skills of the person or company, it is an integrating category. It captures the essence of a new type of organic matter, which arises in the present system of economic relations. The study of activities of the leading subjects of global economic transformation shows that the availability of information, which increases as far as digital technologies are rapidly spreading, highlights knowledge and abilities. They become the most important sources of company operating performance in rapidly changing conditions. As the current practice shows, people get necessary competences from interacting with the nature and other people using new digital platform for the information exchange. The development of such interaction platforms, new ways of people coordination and associated creation of values nowadays can be singled out in a separate period, which is covered by the digital epoch. Conclusions and directions of further researches. Further analysis should be directed to the world's leading companies, which are directly related to the information, its transmission, storage, protection, generation, accumulation and management. These companies that are engaged in information and communication technologies are the transitional forms in which the current system of economic relations is beyond the limits, colliding with the system "man-intelligence". Among the promising directions scientific and theoretical understanding are required by the issues concerning the transition to open models of company management that conform an information and network form of interaction. This work presents the fragment of the cloud of key directions that are developing in various forms in relation to employees, customers, partners, competitors, and others (by means of the formation of cooperative relations in the process of innovations formation, in the organization of production, marketing, training, investment, insurance etc.).
Appears in Collections: Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)

Views

France France
1
Germany Germany
10164
Ireland Ireland
5083
Lithuania Lithuania
1
Poland Poland
2
Singapore Singapore
847717
Ukraine Ukraine
102044
United Kingdom United Kingdom
51658
United States United States
847715
Unknown Country Unknown Country
102043

Downloads

Belarus Belarus
1
China China
17790
Germany Germany
2540
India India
1
Lithuania Lithuania
1
Romania Romania
1
Russia Russia
4
Singapore Singapore
1
Ukraine Ukraine
305720
United Kingdom United Kingdom
1270
United States United States
1966431
Unknown Country Unknown Country
19

Files

File Size Format Downloads
Korablynova_kompanyia_MMI_2017_1.pdf 336.76 kB Adobe PDF 2293779

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.