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| Issue Year | Title | Author(s) | Type | Views | Downloads |
|---|---|---|---|---|---|
| 2020 | The Impact of Product Category Lifecycle and Marketing Capabilities on New Product Performance: the Mediating Role of Marketing Program Planning and Launch Proficiency | Florea, D.L.; Munteanu, C.C.; Cruz, D.C.G.; Capatina, G. | Article | 1186013253 | -1458437793 |