Health Economics and Management Review

Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/80820

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    Web management as a marketing management determinant: case for pharmaceutical enterprises
    (Sumy State University, 2021) Сагер, Людмила Юріївна; Сагер, Людмила Юрьевна; Saher, Liudmyla Yuriivna; Lazorenko, V.; Jasnikowski, J.
    Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones.
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